Simon Sinek: How great leaders inspire action | TED Talk
You will have far greater impact if you start with the WHY first. Skip to main content.
Lance Spitzner has over 20 years of security experience in cyber threat research, security architecture, awareness and training. He helped pioneer the fields of deception and cyber intelligence and founded the Honeynet Project. In addition, Lance has published three security books, consulted in over 25 countries and helped over organizations build programs to manage their human risk.
Lance is a frequent presenter, serial tweeter lspitzner and works on numerous community security projects.
Organization Culture Change. Book Review.
- Literature and the Brain.
- Finding Nouf: A Novel.
- Pediatric Bone Marrow.
Renowned researcher and author John Kotter has been a big influence on how I approach security awareness. His book Leading Change really opened my eyes to the steps to successful Security Ambassador Program. Now, the What, the what is a demonstration of the Why. Finally the How, this is the nitty gritty details of getting the 'What' done.
Start with Why
In , Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike?
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- Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.
- Start with Why: How Great Leaders Inspire Everyone to Take Action.
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Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.
Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.